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“kaizen”
Improvement is a gradual and methodical process.
Technical Innovation
- 01Always Innovative
Our technical and performance apparel knowledge was born out of thirty years of engineering products for volatile, high-elevation conditions. The inspired design from our outerwear products is in the DNA of everything we create.
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Sustainability
- 02Act Sustainably
Our goal is to consistently deliver always innovative and circularly sustainable products and human experiences. It is not an end-goal, but a way of being.
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Community
- 03Culture Over Contests
We are a diverse community of artists and athletes. Being outside is where we find inspiration and sharing that passion with everyone is the legacy we aim to leave behind.
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Founder-Led for Thirty Years
